The 30th anniversary of Simatelex marks a new milestone and a major step forward in the development of all aspects of the corporation. It also represents the culmination of the achievements of the founder, the late Mr. C.S. Suen who had charted the growth of the company under his leadership, hard work and perseverance. In these thirty years, we have established a solid foundation and good reputation as a quality manufacturer in our industry.

One of the major breakthroughs in our company history is the joint venture with Zojirushi in 1995, a major player in the kitchen appliance industry in Japan. Likewise, we will never forget the trust-worthy relationship with our Customers, Trading Partners, Suppliers and Bankers for they are the essential ingredients of our success.

There is no successful organization which can survive in today's keen competitive business environment without the full co-operation and mutual understanding of the people who run it. And there is no substitute for good relationship and good working team spirit among us.

In a fast changing world, we have to lead the company with vision, reform, and investment in technology. We are committed to invest both in human resources and research & development. We are also committed to build on our inherited strength in the development of a dynamic business. I am confident that Simatelex will continue to develop and grow in the coming decades.

Esther Suen
Managing Director